Lookbook Design Submissions
We're opening up design submissions for our Summer Lookbook!
Releasing in June 2023, we're looking for freelance knitting and crochet pattern designers to contribute to an all new collection of patterns highlighting our Summer Tonal palette.
By the time long, warm sunny days are here I'm ready to slow down and let the hours slip by on the beach. A good book, a cold glass of tea, and soft crashing waves in the distance lull me into a headspace so relaxing I have a hard time returning to reality - so we take you to a sleepy coast in our Summer Lookbook.
Soft, neutral colorways in light blues, grassy greens, soft shell pinks, and every sandy tone imaginable make for a calming palette. Equal parts warm and cool, the color combinations are endless. We hope the patterns within this lookbook utilize simple, versatile, wearable silhouettes that easily layer for warm days and chilly nights. Comfort is how we want to feel in these pieces so fitted garments and fussy details aren't the best match, rather thing about boxy silouettes, comfortable necklines, and light layers.
Please see our Summer 2023 mood board here.
Note: We'll be offering special edition bases this season called Silk Sock and Silk DK, we would love for a couple of designers to work with these bases! Think simple silhouettes with a slinky look. Please let us know in your application if you're open to using this base.
Submissions for accessories, garments, and homewares in both knitting and crochet are welcome. Please submit by February 20th to email@example.com with the following:
- an explanation of your design concept including your design inspiration
- intended sewrella yarn base or yarn weight
- a swatch of the stitch pattern you intend to utilize (does not have to be in Sewrella Yarn)
- a rough sketch - we just need the gist of your design
- designer info including: full name & pronouns, email address, short bio, links to your website, instagram, ravelry (if applicable)
Compensation is offered on a scale of difficulty of the pattern / intricacy of the project, etc. We provide yarn support. Don't worry about presentation - we'll also provide professional tech editing, our signature photography, and we'll present the pattern in our custom pattern template with the designer's name featured & linked. Design compensation is paid via check upon sample and written pattern submission.
Designers also earn a 50% royalty on all sales of their pattern in perpetuity. Royalties are paid to all designers on the first Friday of the following month following publication.
You should know who you're working with - we're a female owned and operated hand dyed yarn company dedicated to bringing joy to the industry. We celebrate collaborators of all colors, genders, beliefs, size, and skill level. As a former pattern designer myself, I wanted to create a pattern program that was mutually beneficial for both the yarn company and the independent artist. Respect goes both ways here, and we can't wait to share that with you.
Rights & Expectations
Submissions agree to work with the yarn support provided to work up their sample, remain in regular communication with the Sewrella Yarn team throughout the design process, send in their sample for photography by Sewrella Yarn and submit their written pattern for tech editing by May 1st.
Pattern rights are retained by the designer. Sewrella Yarn holds distribution rights on our website as well as on Ravelry. If Sewrella Yarn discontinues selling the pattern, the designer may self format the pattern to sell on their own website. The Sewrella Yarn pattern template and photos are only to be utilized by Sewrella Yarn.
The designer is responsible for providing the written pattern for tech editing (including any necessary grading, color or stitch charts, schematics, other visual needs) as well as their sample. Sewrella Yarn will provide yarn support, photography of the sample, pattern template formatting and graphic design, tech editing, and pattern support.
We recommend that designers of garments have their pattern test knit by sample knitters of their own organization, though this isn't required. Tech editing questions will be directed to the designer.
Let's work together!
Okay, so if you read this far you've gotta be pretty interested in working together! Send your design submissions in as soon as possible and we'll let you know if your design was chosen for our Summer Lookbook by March 1st. If you don't see a response from us, please submit a new design for our Autumn Lookbook call later in the year!
Please send all submission emails to firstname.lastname@example.org