We're opening up design submissions for our Winter Lookbook!

Releasing in December 2022, we're looking for freelance knitting and crochet pattern designers to contribute to an all new collection of patterns highlighting our Winter Tonal palette.

Inspiration:

Everything is still in the winter, hibernation sets in and nature prepares itself for the busyness of warmer months. There is rest, there is quiet, there is stillness. Stillness to us means sitting in the here and now, not wondering about the past or looking for the future but just being right where we are.

Scandanavian style, clean lines, simple silouettes communicate stillness in design, and we want you to embody these themes in your design ideas. Imagine quiet time away from the world with a hot toddy, a crackling fire, snow covered mountains in the distance, and a good book. Sneaking in stitches between adventures on the slopes of the local ski town and relaxing by the snow covered lake. What does stillness mean to you?

Please see our Winter 2022 mood board here.

Note: We'll be debuting a special edition base this season called Boucle and would love for a couple of designers to work with this base! Think simple silouettes with loads of texture. Please let us know in your application if you're open to using this base or have experience with boucle base yarns.

Requirements:

Submissions for accessories, garments, and homewares in both knitting and crochet are welcome. Please submit by April 8th to ashleigh@sewrellayarn.com with the following:

  • an explanation of your design concept including your design inspiration
  • intended sewrella yarn base or yarn weight
  • a swatch of the stitch pattern you intend to utilize (does not have to be in Sewrella Yarn)
  • a rough sketch - we just need the gist of your design
  • designer info including: full name & pronouns, email address, short bio, links to your website, instagram, ravelry (if applicable)

Compensation

Compensation is offered on a scale of difficulty of the pattern / intricacy of the project, etc. We provide yarn support. Don't worry about presentation - we'll also provide professional tech editing, our signature photography, and we'll present the pattern in our custom pattern template with the designer's name featured & linked. Design compensation is paid via Paypal upon sample and written pattern submission.

Designers also earn a 50% royalty on all sales of their pattern in perpetuity. Royalties are paid to all designers on the first Friday of the following month following publication.

Sewrella Yarn

You should know who you're working with - we're a female owned and operated hand dyed yarn company dedicated to bringing joy to the industry. We celebrate collaborators of all colors, genders, beliefs, size, and skill level. As a former pattern designer myself, I wanted to create a pattern program that was mutually beneficial for both the yarn company and the independent artist. Respect goes both ways here, and we can't wait to share that with you.

 

Rights & Expectations

Submissions agree to work with the yarn support provided to work up their sample, remain in regular communication with the Sewrella Yarn team throughout the design process, send in their sample for photography by Sewrella Yarn and submit their written pattern for tech editing by October 1st.

Pattern rights are retained by the designer. Sewrella Yarn holds distribution rights on our website as well as on Ravelry. If Sewrella Yarn discontinues selling the pattern, the designer may self format the pattern to sell on their own website. The Sewrella Yarn pattern template and photos are only to be utilized by Sewrella Yarn.

The designer is responsible for providing the written pattern for tech editing (including any necessary grading, color or stitch charts, schematics, other visual needs) as well as their sample. Sewrella Yarn will provide yarn support, photography of the sample, pattern template formatting and graphic design, tech editing, and pattern support.

We recommend that designers of garments have their pattern test knit by sample knitters of their own organization, though this isn't required. Tech editing questions will be directed to the designer.

Let's work together!

Okay, so if you read this far you've gotta be pretty interested in working together! Send your design submissions in as soon as possible and we'll let you know if your design was chosen for our Winter Lookbook by July 15th. If you don't see a response from us, please submit a new design for our Spring Lookbook call!

Please send all submission emails to ashleigh@sewrellayarn.com