Welcome to the Stitch

I'm so excited to welcome you to our new weekly blog, The Stitch! This space will be one of inspiration, education, and all sorts of knit night fun. I can't wait to show you more!

From the studio of Sewrella Yarn comes your new resource for all things yarn. From pattern recommendations, to Yarn Glossary breakdowns there is something here for everyone!

We'll be keeping it *fresh* here on the blog with several posts a week. Some will teach ya something new, some will share more about our process and practices, some will be 100% fun (like this one about what yarn matches your zodiac sign!)

Make sure you're signed up for our email list (just make a Sewrella Yarn account here if you haven't already) & we'll keep you in the loop!

Meet the Authors

Hey y'all! I'm Ashleigh & I'm the mastermind behind all you see at Sewrella Yarn but it's been a long time since I've worked alone. Lately I have lots of partners in yarn crime, including Abby Hemmer who you'll read about below! She's been helping me bring this vision of The Stitch to life over the last several months and I'm so grateful for her. Before we hear from Abby, I thought I'd give a bit of background on what this thing is and why we're here.

For those of you that have followed me for years and years (hello & THANK YOU!) you'll remember that Sewrella began as a free crochet and knitting pattern blog back in 2016. I've always loved blogging and writing - creating resources for makers was always my business goal! Over the years when designing patterns became more laborious and I taught myself to dye yarn as a hobby, I dyed faster than I could crochet or knit so I started selling my kitchen-made yarn.

Four years later, here we are! Sewrella Yarn has morphed into a thriving company that employs a dozen hardworking, lovely, incredible women in a little studio off Classic Road. I'm so proud of what we've built and SO grateful to have Abby on the team to help diversify the resources we can make available to our audience.

I met Abby in the former pattern designing stage of my business as a contact in the industry. She was a spunky, creative go-getter who had brilliant ideas and a love for our forward-thinking goals. When the time came to hire a virtual Marketing Fairy to join our team and help bring The Stitch to a reality, I knew Abby would be perfect for the job!

While I'll be collaborating with Abby on all the lovely content you'll see here on the blog, her creative vision and upbeat personality can be found here on every page. Find her at abby@sewrellayarn.com if you have any suggestions or questions regarding The Stitch!

Hey everyone! I'm Abby and have been part of the crafting community for about 15 years now! I'm actually based out of Buffalo, NY so I spend a LOT of time knitting and crocheting (I have to stay warm during our winters somehow)! When I first met Ashleigh years ago, I knew that she was going to move mountains in this industry and I wanted to cheer her on in every stage of her growth. I am so excited to be here writing and bringing y'all some really fun and exciting things!

Next post